NUOVA SIMONELLI

Calendar for italian coffee machine company / client: Nuova Simonelli / agency: Memphiscom


During my time at Memphiscom in Italy I was given the chance to design a calendar for Nouva Simonelli
– a company producing espresso coffee machines.
Based on existing photographs of their products I decided to create several different collages using the particular interesting parts of the machines. By duplicating, rotating, flipping and overlaying them I generated images which are very abstract and should point out the modern aspect of the products. Their look also reminds a bit to the pictures a kaleidoscope creates.
The different colours for each month are chosen corresponding to the appendant season. So I used cold colours like blue and violet for months like January and February and warmer ones like orange and yellow for the middle of the year.